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[LUMINE EST Shinjuku] JO1 and Go to the FASHIONISTA! 2 HOT SHOPs which handsome men want to visit (Part 1)

The 11 member global boy group JO1 is riding high as they had their first appearance on NHK Kouhaku Uta Gassen in 2022 and now they collaborate with LUMINE EAST Shinjuku in Tokyo, a department with a wide range of fashionable shops. In line with JO1’S greeting “Go to the TOP”, the concept of this collaboration is “Go to the FASHIONISTA” to enjoy this year’s spring fashion to the fullest.5 noteworthy shops from LUMINE EAST Shinjuku will be featured here.

For the first part, we have HARE, which expresses their cool world view with a monotone base and STUDIOUS, which offers a collection of carefully selected Japanese items. You can find all the current trends at LUMINE EST Shinjuku!

Updating your daily clothes with individuality under the theme of “light”
Kawanishi Takumi, Mamehara Issei, Kawashiri Ren wearing HARE

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Takumi’s comment: I was impressed by the design of this knit, Roth every single of its details. The sides are cut, so it looks better layered than if you wore it alone. Today I wore a shirt under it, but you can enjoy different looks depending on what you choose!

Issei’s comment: I think it is the first time I’m wearing a vest-like jacket. I have the impression of jackets being something formal, and I don’t have one because I only wear casual clothes, but today I matched it with clothes that have a relaxed vibe and it was an eye-opener to see that there are other ways to incorporate jackets in your outfits.

Ren’s comment: I usually wear a lot of monoton clothes, so these purple pants felt new. The color is not bright, rather it is a little dull, which gives it a mature impression. There is also a calm feeling and I think the pants go well with monotone styles, so they are easy to incorporate into my personal wardrobe.

Who is JO1’s fashionista according to Kawanishi Takumi, Mamehara Issei and Kawashiri Ren?

Takumi: Ren-kun’s style is something I am aiming for. He is especially good at choosing accessories and today (the shooting day), he was wearing a fluffy head with his own personal coordinate. I always think he is stylish for how easily he incorporates seemingly difficult accessories into his own style. What I am interested in this spring is denim. It seems like that LUMINE EST Shinjuku got everything I am interested in, so I want to go there as soon as I can!

Issei: You might know it already, but sure enough Keigo-kun is stylish. Also among the JO1 members, he is always a step ahead of us and he is fast to take up the latest trends. My standard style is a casual long T-Shirt that I like so much that I end up buying new ones. In contrast, Keigo-kun freely wears all kind of items. But in regard to long T-Shirts, I have lots of different ones (laughs)

Ren: For me the fashionista in JO1 is Takumi. On the contrary to me who always wears monotone colors, Takumi has the image of looking good in various colors. He is also knowledgeable about sneakers and I feel he likes fashion. Spring is coming soon and I feel that my mood would be boosted if I enjoyed using colors in my clothes, like the coloured pants I wore today! I think coloured pants are also cute when worn by girls.

[…]

Made in Japan Quality giving birth to a unique worldview
Ohira Shosei, Sato Keigo, Kimata Syoya wearing STUDIOUS

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Shosei’s comment: The smoky gray that I rarely wear feels fresh. I was supposed to wear a coat, too, but we chose this style because I felt that showing the shirt and the pants looked cuter. The pants in particular have a beautiful silhouette and will work in a wide range of combinations.

Keigo’s comment: I rarely wear leather pants, but putting them on gives me a cool style. They give off a loose silhouette, so I think they look cute when for example girls wear those with a tight top, such as cropped knitwear or a tight-fitting turtleneck.

Syoya’s comment: I usually wear casual and cute clothes, so this coordination is quite elegant and beautiful, and it gives a different kind of “smart” vibe from the usual. The jacket has parts with gold and a delicate feeling, so I think it can be enjoyed by all.

Who is JO1’s fashionista according to Ohira Shosei, Sato Keigo and Kimata Syoya?

Shosei: Because Keigo is tall and is style is good, everything he wears looks good on him, I have the image of him of always wearing the latest trend items, but sometime ago he wore a vintage jacket and it was a new discovery for me that he also enjoys fashion this way. I personally became interest in denim styles lately!

Keigo: There are several members who pay attention to fashion, but I probably like fashion the most. But some time ago, Ren-kun was wearing the clothes I wanted to buy, and I was like “For real?”. (Laughs) What I am looking for right now are Heisei*-style retro items. I’m weak for star motifs.
TN: Heisei era: 8th January 1989 - 30th April 2019

Syoya: I feel there is no other answer than Keigo-kun being “the fashionista”! I don’t care much about trends and I’m just a genius who happens to wear something trendy from time to time, but Keigo-kun checks everything properly and knows the brands well, so there is never a miss in what he wears. Keigo-kun even wore a green quilted coat before it became popular.