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[LUMINE EST Shinjuku] JO1 and Go to the FASHIONISTA! 3 HOT SHOPs which handsome men want to visit (Part 2)

The 11 member global boy group JO1 is riding high as they had their first appearance on NHK Kouhaku Uta Gassen in 2022 and now they collaborate with LUMINE EAST Shinjuku in Tokyo, a department with a wide range of fashionable shops. In line with JO1’S greeting “Go to the TOP”, the concept of this collaboration is “Go to the FASHIONISTA” to enjoy this year’s spring fashion to the fullest. 5 noteworthy shops from LUMINE EAST Shinjuku will be featured here.

Following the first part, this part will introduce the three brands: “Lui’s”, whose theme is the wardrobe of a popular guy, “FREAK’S STORE MEN’S+ANDY FREAK’S STORE), which specializes in expressing the real American lifestyle, and “RAGE BLUE”, which offers daily standard clothes that reflect the current trends. You can find all the current trends at LUMINE EST Shinjuku!

An exquisite balance of “style” and “street”
Yonashiro Sho, Shiroiwa Ruki and Tsurubo Shion wearing Lui’s

[…]

Sho’s comment: My personal wardrobe also consists of items from Lui’s, so I’m really happy about this. The items today are somewhat formal, but I like that they are not too tight and you can wear them in a good way. I like the design of Lui’s clothing and they make a nice silhouette, too.

Ruki’s comment: This outfit includes a patterned shirt and loafer heels which I used to wear a lot as a student. The loafers have heels, so they make both the style look good and the silhouette of the pants beautiful. It feels new to have such items coming from a men’s brand.

Shion’s comment: Before wearing it I felt that the jacket looks strong, but after taking a closer look there is not just the front but the back as a flower embroidery and thus it has a good balance between strength and delicacy. I also like the silhouette of the pants, which fell nicely to cover my bulky figure!

Who is JO1’s fashionista according to Yonashiro Sho, Shiroiwa Ruki and Tsurubo Shion?

Sho: Sure enough, it’s Keigo. I have the image that he often looks at the photos of stylish foreign people and after all he knows a lot of the latest trends. His sense in choosing his clothes is also very charming and I think how great he looks when seeing him, but I also feel those clothes look good on him exactly because it’s Keigo. I think he really knows what looks good on him. This spring I would like to try denim sets. I want to wear something with a formal vibe, different from the one today.

Ruki: I have the impression that compared back to the time of our debut, everyone started to properly pay attention to their fashion. Back then, to be honest, there were only 2-3 members who were interested in fashion, but I think by wearing a lot of clothes like today, having more opportunities to appear in front of people, more of us became conscious of it. Among them, I talk the most about clothes and exchange information is Keigo, who always keeps up with the trends.

Shion: Keigo-kun is admired by the other members, but (for me) it’s Junki-kun. His clothes for practice are simple but good like this. As a fashion rule I only use a maximum of two colors because if I use a lot of different colors, it will get messy. But this is just a rule for me (laughs). Junki-kun also looks good in bulky clothes for practice, and the items he chooses are often to my liking.

[…]

“Casual” or “military”
Wearing each jacket in a modern way
Kinjo Sukai wearing FREAK’S STORE MEN’S+ANDY FREAK’S STORE and Kono Junki wearing RAGE BLUE

Sukai’s comment: It was a new discovery for me how adding yellow to a military-like tone can change the impression completely. It also brightens up the face and I want to try this technique with my own clothes. The calmly toned pants have actually a leopard print, which also gives a sense of mature playfulness to it.

Junki’s comment: My membere color is light blue, but a color that suits me is more orange. Also, I love denim, so I was happy to wear this coat and there was no way it wouldn’t look good on me (laughs). I want to take the whole outfit home with me! I think girls would look cute in this outfit, too.

Who is JO1’s fashionista according to Kinjo Sukai and Kono Junki?

Sukai: I’m influenced by the fashion of all the members, but among them I like the fashion off Syoya and Keigo-kun. Keigo-kun’s height and body form is close to my own one and I for example take reference on the silhouette of the pants he wears. Syoya is good at wearing knitted hats, belts, bags and other accessories. The other day, after drinking tea with Syoya in Shinjuku, we happened to go to LUMINE EST Shinjuku to look at clothes!

Junki: It’s Keigo. To begin with it’s because he has a body form that makes clothes look good. The green quilted coat that Keigo was wearing was cute and when I found a similar one I wondered whether I should buy it, but I decided not to because I felt it was indeed too similar… Back in the days, before moving to Tokyo, I went shopping with the members and we went to LUMINE EST Shinjuku. Back then I bought a bag, but I want to go again to check out their spring clothes.